HOLY APEROLY
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Aperol Spritz
Team project
2025
With Sarah Moens
Aperol transforms abandoned chapels into vibrant social Aperol Spritz bars to boost presence.
Briefing
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Aperol needs stronger visibility and relevance in social settings like bars, music venues, and cultural spaces.
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Insight
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Belgium is home to over 15,000 chapels in Flanders alone. Many are abandoned or unused — quiet, sacred spaces filled with untapped cultural energy.
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Idea
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Aperol reimagines abandoned Belgian chapels as “Aperol Sanctuaries” — social bars that blend local heritage with the holy spirit of Aperol, brought to life through vibrant flavours and playful orange rituals.
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