Hi, I’m Jaro Brichau (think “chaud” like in French for warm/hot) — Belgian creative brain, idea addict, and part-time overthinker. I love turning sharp insights into bold campaigns that stick (like velcro for your brain).
I leveled up at CBS: the place where creative talent learns to turn chaos into creative campaigns. I learned from the best to improve my conceptual thinking and made cool stuff that sticks. With creative coaches like Tom Jacobs and Jonas Caluwé, the bar was set high and that’s exactly how I liked it. They called me "an idea-machine".
I graduated with a Bachelor’s degree in Digital Experience Design (formerly known as Interactive Multimedia Design), where I discovered my passion for UX/UI and brand identity design. The mix of design, coding and business gave me a solid foundation and helped me grow into a more well-rounded creative.
Turns out, Berlin is in Antwerp. There, I worked as a creative on real briefs under real pressure — for brands like HelloFresh, C&A, Champion, MultiPharma and a few more you’d definitely recognize. From concepting to execution, I got my hands dirty and my ideas sharper. Guided by mentors Tom Berth and Geert De Rocker — with extra support from Bjorn Coucke and Chiara Scherpereel.
Before heading into advertising, I focused on user-centric digital experiences. At Strarex, I prototyped, designed and tested interfaces that didn’t just look good — they worked. From UX research with Hotjar and Meta Ads to wireframes and UI flows, I learned how to think like a user and build like a designer.
