Hi, I’m Jaro Brichau (think “chaud” like in French for warm/hot) — Belgian creative brain, idea addict, and part-time overthinker. I love turning sharp insights into bold campaigns that stick (like velcro for your brain). To top it off, I recently snagged 3rd place at YoungDogs Belgium.
Graduated magna cum laude in this shortened track. Here I dove deep into performance marketing, SEO, SEA, and video editing, giving me the technical skills to back up my creative chaos.
At Fightclub in Antwerp, I bridged the gap between data and design. I handled performance marketing, graphic design, and brandbooks, all while using AI tools like Weave and Replit to push creative concepts even further.
I leveled up at CBS (now called School of Creativity): the place where creative talent learns to turn chaos into creative campaigns. I learned from the best to improve my conceptual thinking and made cool stuff that sticks. With creative coaches like Tom Jacobs and Jonas Caluwé, the bar was set high and that’s exactly how I liked it.
Turns out, Berlin is in Antwerp. There, I worked as a creative on real briefs under real pressure — for brands like HelloFresh, C&A, Champion, MultiPharma and a few more you’d definitely recognize. From concepting to execution, I got my hands dirty and my ideas sharper. Guided by mentors Tom Berth and Geert De Rocker — with extra support from Bjorn Coucke and Chiara Scherpereel.
I graduated with a Bachelor’s degree in Digital Experience Design (formerly known as Interactive Multimedia Design), where I discovered my passion for UX/UI and brand identity design. The mix of design, coding and business gave me a solid foundation and helped me grow into a more well-rounded creative.
Before heading into advertising, I focused on user-centric digital experiences. At Strarex, I prototyped, designed and tested interfaces that didn’t just look good — they worked. From UX research with Hotjar and Meta Ads to wireframes and UI flows, I learned how to think like a user and build like a designer.
