The missing ki(d)t

Briefing

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Child Focus, a Belgian organization dedicated to finding missing children and supporting their families, aims to raise awareness about long-term missing children in Belgium and encourage sharing missing person reports to keep hope alive.

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Insight

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Every day, children go missing, deeply affecting families, while society often underestimates the scale of the problem.

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Idea

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Football players in Belgium wear jerseys featuring the first names of missing children. Their shirt numbers represent how many days each child has been missing, keeping the issue visible and urgent.

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