Tuut van Tegenwoordig /

Insight

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Young people underestimate the permanent impact of loud music. Tinnitus doesn’t feel like a risk; until it’s too late. It doesn’t end when the music stops.

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Idea & execution

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We reframe tinnitus as a “never-ending afterparty” — not glamorous, but lonely, quiet and permanent. Through a series of stylised portraits, we feature older people who’ve been “afterparty-ing” for decades, since the moment they damaged their hearing at a festival. Each character stands in a desolate, silent setting, wearing outdated festival gear, with copy that humorously contrasts their surroundings: "André, nog altijd aan het afterpartyen sinds I Love Techno 1995." "Filip, nog altijd aan het afterpartyinen sinds Werchter '91". "Marjan, nog altijd aan het afterpartyen sinds The Cure '87". The tagline brings the punch: Bescherm je orgen. Vermijd een levenslange tuuuuuut.

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This ad was officially selected for the 2025 edition of De Standaard Solidariteitsprijs.

⚠️ Please note: The final version of this campaign was completed after my internship period and does not reflect my own design work. The concept and prototype phase were developed during my time at Berlin Creative Studio.