Radio - Vanden Borre /

Problem

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Electronics are the fastest-growing source of waste in Europe. Vanden Borre, a Belgian electronics retailer, wants to inspire people to repair rather than replace. With in-house repair services, a sustainability score to guide purchases, and their annual Repair Week, they actively promote long-term, sustainable choices.

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Insight

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People grow attached to their household appliances. When one breaks, it feels like losing a trusted companion.

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Solution

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In a series of radio spots, people share how much they love their household appliances, until something happens. Their emotional reaction says it all. But thanks to Vanden Borre’s repair service, everything gets fixed. A small drama with a happy ending making it clear it's better to repair than replace.

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